LaSalle Form 4

Tuesday, April 17, 2012

Letters to the Editor: A Great PR Tool

First edition of the Houston Chronicle newspaper, 1901. (Photo credit: Wikipedia)Letters to the Editor: A Great PR Tool:

How many times have you read a newspaper article about your topic, your area of interest, the subject about which you are an undeniable authority—and felt disheartened and disgusted that you were not the person who was being quoted?

“I could have given that reporter a lot better interview than ____.”
“The so-called expert quoted in this article doesn’t know what the heck he/she is talking about!”
“That guy who got interviewed didn’t even mention ________. Any story on this subject is incomplete without discussing _______.”

Does this sound like you?

Well, all is not lost if you weren’t the expert quoted. There’s still a way to get your message and your name published in that newspaper.

Here’s how:

Write a letter to the editor referencing the article you read—the one without any quotes from you. In your letter, you can (1) take issue with what you read in the article, (2) agree with what you read, but expand on the issue (don’t expand too much, though—remember this is just a letter!), (3) introduce a little-known fact or issue related to the subject or, (4) simply congratulate the paper for having the extraordinary insight to cover the story in the first place!

So, how do you rack up PR points for yourself with a letter to the editor?

In only a few words, you can establish yourself an expert in the subject covered in the story. Ex: “As a dogcatcher with twenty years experience cornering canine’s in our comunity, I believe that . . .” But please, please be careful not to offer up a litany of self-serving comments [ex: “. . . as a five-time award winner in the Canine Catchers’ Hall of Fame, I see the issue another way . . .”]. Such literary acting out will guarantee your letter a place in the editor’s round file.

Some people ask, “How can a simple letter to the editor even compare with being quoted in an article?”

Look at it this way: letters to the editor are always published in the editorial section – possibly the most respected real estate in any newspaper. Simply by being included in these venerable environs, your letter—thus you—are accorded a great measure of credibility.

And, by the way, who reads these letters? Get yours published and see for yourself how friends and colleagues will come out of the woodwork commenting or congratulating you on getting it in paper.

One more thing: What—in the opinion of Judy Minshew, the Houston Chronicle editor whose only job it is to select letters for publication—is the reason that most letters are rejected as unusable?

“The ones most likely to be picked,” she says, “are the shorter ones, written concisely and succinctly on one topic.” And, make no mistake—like editors in her position all over the country, Minshew wants those cards and letters to keep coming in.

“The next time the Chronicle gets your heart racing,” she says, “please, send us a letter."

Sharon Dotson, APR, is the owner of Houston-based Bayou City Public Relations, a PR firm specializing in getting positive media coverage for small, successful niche businesses.

'via Blog this'

Letter to the Editor

Letter to the editor regarding Obituary for Charles Babbage (Photo credit: Wikipedia)

My Letter to the Editor (Photo credit: garlandcannon)Video and exercise: letter-to-the-editor writing

Friday, April 13, 2012

Persuasion - Interactive Map

Interactive Map for Persuasion

Thursday, April 12, 2012

Argument-Persuasion

Friday, March 30, 2012

60 Minutes - Extinction

Resurrecting the extinct

Saturday, March 3, 2012

Point of View

Think of something dramatic that happened to you. Write it down in a way that feels natural, without giving it a lot of thought. If you don’t want to write it down, then just make some notes. Then — play with Point of View (POV) See how many different ways you could write it. (I assume your natural choice was “I”.)

Some different ways:

He or She (Third person)
Deep into the mind of one character
In the mind of one character, but more on the surface
From the point of view of a different character in the story
From the POVof a third character, if there was one
All-telling — Just the facts – into nobody’s head
All-showing
Use an all-knowing POV
Use a POV as if you were looking back many years later
In a diary
In a letter
A minor character tells the story, like Dr. Watson in Sherlock Holmes stories
Writer interacts with the reader
One of the characters lies about the story

Which way worked best? Which way brought the characters to life? Which way showed, instead of told?

Tuesday, February 28, 2012

Argument Fallacies

Venn diagram illustrating the fallacy "A ...

A is B; A is C; therefore B is C

Fallacies in Argumentation

A fallacy is an assertion that is stated sloppily or with the intent to sell an idea deceptively. Some fallacies occur when the writer has simply (out of laziness or an arrogant bias) not researched the idea well enough. Some understanding of these defective ways of reasoning is important for writers. They should avoid using them. It is important that citizens understand them so they will learn to recognize faulty or deceptive reasoning.

Argument is often complex and occurs in many different contexts. There are some argumentative contexts in which fallacies are less frowned upon than others. We need to be able to identify fallacies, but we should be cautious in jumping to conclusions about them. Rather than thinking of them as errors, you find and use to discredit an arguer or to rebut in a debate. You might think of them as barriers to common ground and understanding, since they so often shut off rather than encourage debate.

What follows are some of the more prevalent fallacies.

Either/Or fallacy: This fallacy occurs when a speaker or writer presents the audience with two false choices: "Either this or that." Not everything in the world is right or wrong, black or white, good or evil, democratic or undemocratic, and so on. There are, of course, several issues and ideas that do involve precisely two realities--one is either pregnant or one is not--but other times an either/or statement fails to account for all possibilities in a given situation. Those who commit this fallacy fail to account for the complexity of an idea, sometimes purposely, in order to force adherence to an agenda.
Faulty (or hasty) generalization: One engages in a faulty generalization when the scope of the evidence is too small or the quality of it is too poor to support the conclusion. In his only trip by car through St. Louis, Joe witnesses the aftermath of the worst car wreck (involving several vehicles and injuries) he's seen in his life. If, upon arriving home, Joe concludes that St. Louis is the most dangerous city in the U.S. in which to drive, he has committed a hasty generalization. In order to justify such a claim, one would probably need to consult reliable, recent data on automobile accident rates in U.S. metropolitan areas.
After this, therefore because of this: This fallacy assumes that a time relationship is the same as a causal one, that precedence is indistinguishable from cause. One of the most common (albeit light) instances of this fallacy occurs when one complains that a rainstorm occurs because one has just washed his car. Similarly, the claim that a sharp sales increase in a brand of computers is due to the buying public's fondness for a company spokesperson on TV may well be an instance of a post hoc, ergo propter hoc fallacy. Some amount of credible research would be required to determine the veracity of such a claim.
Begging the question: This occurs when one makes assumptions about an argument’s truthfulness, or when a claim carries an idea that is itself questionable. For example, the question-assertion, "What has led to the current breakdown in the morals of contemporary society?" This begs two questions: 1. "In what ways, by what standards, have morals 'broken down' in society?" 2. "How do you know; how can you measure and confirm this?" Some assertions ("Reading and writing improve one's mind.") are self-evident, but others ("Schools are more violent now than ever before.") are not, and they must be proven.
Argument ad hominem: This phrase means "to the man" and is one of the most common fallacies in public today. To commit an ad hominem fallacy (or attack) is to criticize someone not on the substance of what he or she says but on the personality of the person who says it. In other words, to attack someone ad hominem is to attack that person's character. Of course, character can have relevance to an argument, but when such an attack is used to cloud the issue and distract from rational discourse, one is committing an ad hominem fallacy. When actors and musicians are criticized for having opinions about social or political issues ("He doesn't know what he's talking about. After all, he's a singer, not political analyst"), it won't do to simply dismiss their remarks because they are "mere entertainers." Talk radio and tabloid-style media largely thrive on the ad hominem attack. Careful thinkers will spot and denounce such tactics as invalid and, in some cases, reprehensible.
Argument ad populum: Meaning "to the people," this fallacy (similar to the ad hominem attack) occurs when one appeals to peoples' irrational fears and prejudices as a way of preventing them from directly facing issues. So, if someone from Hong Kong says to another Hong Konger, "That speaker is full of nonsense. He is a Northerner," he is relying on an attitude, a shared suspicion of a certain group of people. Another way of committing an ad populum fallacy is by employing connotative terms to stir the emotions of a certain group of people. Words such as "patriotic" and "pro-family" stir emotions for some audiences, while words such as "socialism" and "feminist" are often used to stir up irrational anger. People who think for themselves question the use of such words and phrases as ready-made codes about how and what to think. For example, one might argue that patriotism is, of course, a good thing, but that real patriots have an obligation to question authority and to reject the notion of "My country, right or wrong" as dangerous, totalitarian rubbish.
The Red Herring: This strangely-titled fallacy, named after a strong-smelling fish (the scent of which throws hounds off the scent of a trail), occurs when one draws attention away from the main issue in a given case by focusing on a side issue or on something irrelevant. Accused of deceptive accounting practices, some in a major accounting firm replied that their practices are the norm in all accounting firms. This claim may or may not be true, but it is a red herring because it attempts to draw fire away from the accounting firm and toward the larger profession of accountants. Another way to see the red herring is as a changing of the subject.
Non-sequitur: Latin for "it does not follow," a non sequitur is an inference that doesn't follow from the premises. In a sense, every fallacy is a non sequitur, an attempt to pass off two or more ideas as related though they are in fact not related (e.g., "If we can send a man to the moon, why can't we find a cure for the common cold?").
The appeal to traditional wisdom justifies something by stating, "We've always done it that way."
A strawman fallacy occurs when one changes an opponent's argument, often by focusing on a weakened version of the argument (e.g., "My opponent wants to free serial killers and kidnappers, but I believe in laws that favor the rights of victims"). A straw man is, of course, easier to dissemble than a real man.

Logical Fallacies

The bandwagon appeal suggests that a great movement is underway and makes the reader feel guilty or foolish if he or she has not become a part of it (e.g., "Over 60% of the city's residents believes he is a doing a satisfactory job as police chief, so your unfavorable opinion of him is discredited.")